Released on = June 23, 2007, 2:24 am

Press Release Author = Generation: Gamerz

Industry = Entertainment

Press Release Summary = Generation: Gamerz partners with Iron Realms, Alten8, to
celebrate first birthday with contest and prizes.

Press Release Body = Milwaukee, WI, June 25, 2007 - Generation: Gamerz
(http://www.generationgamerz.com) has announced their 1st Birthday Treasure Hunt
Contest Grand Prize will be a Nintendo Wii Game Console! \"The Nintendo Wii Game
Console is just the beginning,\" says Generation: Gamerz Business Manager Christophor
Rick, \"We are happy to welcome Iron Realms and Alten8 as sponsors of this contest. I
just wish we could get everyone some cake.\"

Generation: Gamerz\' 1st Birthday Treasure Hunt Contest, which runs until August 1,
asks entrants to scour the website forums and articles following a trail of clues to
find a \'Magic Word\' for each of three stages. \"We wanted to give something back to
the gamerz,\" says Generation: Gamerz General Manager and Founder Thomas Balistreri,
\"and make sure you use the Z.\" The \"z\" in Gamerz comes from the fact that they were
unable to purchase the domain name with an \"s\" in the beginning, \"Now we have the
\'s\' but we don\'t care to change it,\" says Mr. Balistreri, \"the \'s\' or \'z\' doesn\'t
matter, we will always speak our minds.\"

Since launch, the Nintendo Wii Game Console has sold millions of units and has
Nintendo topping sales charts across the planet. \"The decision to give away the Wii
was simple,\" Mr. Rick says, \"it seems to be the hottest console on the market and
people want them.\" Iron Realms Entertainment (http://www.ironrealms.com) is
sweetening the prize pot with $300 in game credits for their range of online games
and Alten8 (http://www.alten8.com) has thrown in 10 PC titles.

Contestants must sign-up for a free account on the Generation: Gamerz website and
begin to hunt down the answers and follow the trail. Before the end of each stage
they must submit the answers via the website. The first stage of the contest runs
until July 4, 2007, the second stage will run until July 14, 2007 with the third
stage finishing July 25, 2007. \"We wanted to give everyone a chance to win this
contest so we are giving everyone 10 days per stage,\" says Mr. Balistreri, \"the
winner will then be announced August 1, 2007.\" More details about the contest can be
found at
http://www.generationgamerz.com

About Generation: Gamerz
Generation: Gamerz is an online media outlet, dedicated to video game culture and
industry coverage across all platforms with news, reviews, interviews, and
additional unique content written by their dedicated staff. They focus on content
created by gamers, for gamers. For more information, visit them at
http://www.generationgamerz.com.

About Alten8
Alten8 is a privately owned, totally self financed company, which has grown
massively in a short space of time, because of the excellent profit sharing deals it
is willing to do with its partner companies. Alten8 develops, publishes and
distributes video games of both \'retro\' and new intellectual property licenses. For
more information, visit them at http://www.alten8.com.

About Iron Realms Entertainment
Iron Realms Entertainment is an independent developer of both text and graphical
MMORPGs with a ten-year history of successfully producing games beloved by players
around the world. For more information, visit them at http://www.ironrealms.com.


Web Site = http://www.generationgamerz.com

Contact Details = Generation: Gamerz
Attn: Thomas Balistreri
1601 S. Moorland Road Suite 202
New Berlin, WI 53151
(262) 923-5323
gamerprime@generationgamerz.com